The way the images are combined, is based on the »Kuleshoveffect«, demonstrated by Russian filmmaker Lev Kuleshov in the 1920s. In his short film a portrait shot of a man is alternated with shots of 1. a bowl of soup, 2. a dead child in a coffin, and 3. a woman on a divan.
In each context the expres-sionless face of the man is interpreted differently by the viewer: hunger, sadness, lust.
In his presentations of IMG_, Nieuwenhuize applies this psychological phenomenon in order to shift the meaning of individual images, alter the context and let the viewer associate freely, to form new meanings.