American photographer and filmmaker Lauren Greenfield (b. 1966) has worked on her Generation Wealth project for the last 25 years. The series begins in Los Angeles, the heart of today’s celebrity culture, where Greenfield photographs world-famous figures like Paris Hilton and Kim Kardashian. From there she transports us to the homes of Russian oligarchs, the Chinese nouveaux riches and the new Brazilian elite. Greenfield also tells us stories of students and single parents who are overwhelmed by crushing debt, yet determined to buy luxury houses, cars and clothing. Generation Wealth is an arresting account of the burning desire to be rich, at any price.

The exhibition was shown in 2017 at the Annenberg Space for Photography in Los Angeles and the International Center of Photography in New York. It is accompanied by a new book of the same name containing 650 illustrations and 150 interviews.

Xue Qiwen (43) in haar appartement in Shanghai dat is ingericht met meubels van haar favoriete merk Versace, 2005 © Lauren Greenfield / Fotomuseum Den Haag.
Ilona at home with her daughter, Michelle, 4, Moscow, 2012 © Lauren Greenfield / Fotomuseum Den Haag.
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